InfoSpace designed this pub-like environment for i-mode ; a perfect wrap up for their popular games (Pub Pool, Pub Fruity, Pub Darts) and the ideal platform for evolutions (Pub Brawl), synergies with Telefonica (Pub Tapas ?), or even sales of music (Tom Waits' "The piano has been drinking" ?) and movies ("Barfly" ?). Even if O2 is no more listed, shareholders can order a Pub Fish & Dips, but smoking remains forbidden. The bartender charges a boring £3 per month. One could have expected a volume based billing system - by the pint.