The ultimate wireless killer app ? Ask Stephen King

Since you are a cellular network operator, worrying about health issues is part of your daily job and responsibility. You also have to cope with irrationality and urban legends but come January 24, 2006, you will regret those peaceful days.
The launch of the year has of course something to do with entertainment but not with TV. Yet.
Stephen King is releasing "Cell" on January 24, 2006, and you don't want to consider that a minor event. We're talking millions of fans reading about a genuine killer application : over the air signals that turn your dear customer into something even scarier than a churner. You'd better prepare your hotlines for this crisis.

Otherwise, the King of ARPU (Average Reader Per Universe) could become your worst nightmare.

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