Movio Modio Modeo

Following their Pittsburgh, PA trials, Modeo LLC (the new name for Crown Castle Mobile Media) will launch DVB-H services (including audio and video podcasting) across 30 US markets (including NYC) by the end of 2007.
Meanwhile, BT released some data from their BT Movio DAB trials (1,000 users) : unsurprisingly enough considering the technology and the services, digital radio was more popular than digital TV with 90 mns per week vs 66. 50% of the time, mobile TV is home TV, with a 6 P.M. prime time... One should wonder whether the age of broadband - at least one screen in every room - will make this kind of usage irrelevant, but up to now, the Korean case proved mobile TV usages could bloom even in the dead middle of the broadband home / office spheres. The fact is mobile TV is more personal TV than the set in a teenager's bedroom, mobile TV is more seamless than TV on the go. Two thirds of BT Movio users would pay £8 per month for the service (translation : reality would put that around one fourth max, especially when they learn digital radio will be free), and one third would change for an operator with this service (make that one third max).
Because of BT's intense PR, Nokia are already asked why they chose DVB-H over DAB, whilst the latter is clearly out of the global race for mobile TV. Mainstream medias don't even mention DMB, Nokia's and DVB's biggest competitor. For the moment, argumentation appears like a walk in the park for Nok-Nok.

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