20050707

From Hallyuwood to Hollywood

Remember when WAP emulators were all the rage ? They kind of fell into oblition because of that WAP thing and because of that 3G fade (I'm so customer centric I do have to film the damn guy holding the device, even if it saturates the surfer's not-so-broad-band connection.
Now SK Telecom just released an emulator for their new services and it sounds like the perfect remote control. For the enduser (in order to control the said services) as well as for the operator (in order to control the said enduser).
SKTWorld provides a good start to the victim of their massive ads : Nate, June, Moneta, NateDrive, 1mm, PlayOn, Moville, TU dmb + direct links to the new stars on the block (MelOn for music lovers, Cizle for moviegoers on the go, GXG for mobile gamers). As one could have suspected, they leverage on the entry point to get you straight into their databases - they don't care whether you're already a customer or not : they presume the customer experience is so much fun you can't resist and go for the actual thing. You're a customer and you have the required device ? You can download the app at once and enjoy a free trial on it ("Free Experience Tour"). You don't have the device yet ? Order it, and customize it while you're at it ("Peripherals Mall"). You're not a customer yet ? No sweat : shopping or portability are just one click away.
SKTWorld goes further thanks to an Amazon-like collaborative filtering system : beyond the usual tailor suited piece of advice ("My Type Mobile" guesses the best service after your usage patterns), a "Mobile Together" feel-good concept (this goes too far for you not-so-early-adopter you ? don't worry : here's what fits people your age and sex).
But SKTWorld is bound to go even further. Just like the juicy MelOn, this is a dotcom website, not a dotcodotkr nor even a dotnatedotcom one... And by the way, SK-Earthlink
just announced new headquarters in Westwood, Los Angeles. We're not talking Koreatown but Hollywood / Beverly Hills lads, the expected next step for SK "Hallyuwood" Telecom (from the beginning we expected business oriented SK-Earthlink to enter the multimedia arena). And the company is hiring. Staff for a start. Consumers should follow soon.



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