20130516

Smart TV and smart screens, dumb watchers and cloud potato

Okay, Smart TV sells. And the all-inclusive, app-enabled Samsung or LG devices are serious competition to the more or less usual plug-ins (set top boxes, Apple TV & co). One thing keeps bugging me: you don't replace your TV as often as you do with other devices, how to make sure your TV remains smart? Isn't it more important to have screens that can interface smartly with more intelligent devices? Aren't smart screens more important than smart tvs?

Let's see how Smart TV and smartphone leader Samsung tackles the challenge. You can bet these guys will do anything to remain leader at the crux of both devices.

First, your hardware's getting smarter, and innovations keep coming, like motion control and language recognition, which Samsung packages as "Smart Interaction" (here on an Australian commercial):



To tackle the fear of obsolescence, Samsung proposes the Evolution Kit. It works a bit like Nissan Leaf batteries at the software level: you find Smart TV cool, but it's still a young market, and you want to be sure that you're not buying a young dinosaur, that you won't have to change the whole car because your battery is from the wrong generation. You need a double promise of simplicity (kit) and future-proofness (evolutivity): we'll make sure that you're always up to date, that you've always got the best set of Smart features, so don't worry, and just enjoy. This "Evolutionary Husband" ad is not very creative either, but you get the idea:



From couch potato to cloud potato, just plug and play dumb.

mot-bile 2013



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