Skype keeps moving, Google googling

Microsoft purchased VoIP 1.0 leader Skype. Not for the technology but for the address books and the entry point to interhuman communications, something Redmond still has trouble getting into.

Google Music sounds like Google Book redux. No agreements yet, but a statement, and an invitation to store your stuff on Big G's cloud. You know, Google, not the major media company but the tech nerds with the big servers that never crash (take that Jeff - see "
Melting clouds"). And as YouTube turns 6, Google promotes user generated quality content (YouTube Next, YouTube Creator Institute, YouTube NextUp...). So beyond storage, the idea will soon be to source new talents and to give everyone the opportunity to broadcast oneself.

The main news here is not the service but the branding: it's not "Google Music" but "Music Beta by Google", which allows a future brand to fill the blank (ie a future purchase), but furthermore echoes Google's pervasiveness on Android. In Korea, for instance, a country where it was lagging far behind Naver or Daum, the company managed to accumulate an impressive content far beyond mobile searches, through its no-logo apps and in particular in the LBS fields (maps, places...).

The debate shouldn't be only about collecting personal data but about dominant position in collaborative contents.

mot-bile 2011

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