20100812

Korea Telecom signs the country's first MVNOs

A decade after other countries, Korea is discovering the charms of MVNOhood.

Korea Telecom signed 3 partnerships - a classic mix indeed :
- voice-centric Free Telecom (prepaid offers)
- data-centric EverGreen Mobile (EGMobile)
- entertainment-oriented Entaz (mobile games)

Partnerships were clinched via KTF DoCoMo Mobile and the Fast Incubation Center (FIC), the new unit in charge of stimulating the ecosystem around the company, including a Smart Open Forum.

"Open", but to a certain point : none of the first 3 MVNOs is a big name, even in its own field. Bigger fishes were kept at bay, like ONSE Telecom who,
as we saw earlier, was a more than outspoken candidate. It rather looks like the perfect alibi for the regulator, and a convenient training ground for new processes and business models : wider "openings" will be requiered, and KT wants to remain competitive at the international level.

Rivals SK Telecom and LG Telecom will probably follow a similar path. I wouldn't expect from the leader a disruptive deal with a flamboyant player... unless of course the said player is a in-house spinoff in disguise (ie MelOn or another multimedia brand, and a business-centric package.


mot-bile 2010



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