20100701

Woot flows with the Amazon

In his own words*, Woot CEO Matt Rutledge announced the agreement between his hot sales website and Amazon.com. The Woot brand shall survive like today : barely Audible, but with a music of its own.

Barely Audible ? I wouldn't be surprised to see Jeff Bezos use a loudspeaker for that one on social networking sites.

mot-bile 2010


* see "
Amazon, Woot, and You: But Mostly Woot", following an email stating "BREAKING: Woot To Be Acquired By Amazon, Then Left To Amuse Ourselves - Holy crap! Woot has signed an agreement with Amazon - yes, the Amazon - to become an independent subsidiary of the ecommerce colossus. Woot HQ will remain in Carrollton, Texas, and will operate as autonomously as other Amazon companies like Zappos and Audible. Visit the blog for our usual snarky commentary and tell us what you think. - Woot" (NB at this stage, nothing about the deal on Amazon.com's corporate website)



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