Kindle's Total Recall

If wonder if Amazon fully considered the pros and cons of their embarrassing Orwellian moment : remotely deleting "1984" or "Animal Farm" ebooks was a perfect proof of concept for content providers, but a terrible PR operation for consumers.

From the start (see "Kindle Kindle little star - take my Word"), the retailer seemed to be targeting partners rather than than endusers. And here again, the message is more meant for publishers : look, I control the value chain and have the capacity to fight piracy... stop being afraid and come on board !

If Amazon gave some consideration to its other customers, it would prepare a nice PR campaign instead, providing some time to their customers, and some buzz to a much wider audience. And why not, a nice promotion on top of it.

But no. They decided to go for the automatic, intrusive option.

This goes much further than a product recall : it means that what you purchased is not your own, including the device. Somehow, your Kindle is not your own.

ADDENDUM 20090723

An Apology from Amazon

This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos
Founder & CEO
Amazon.com


NB: no kindling ?