20090526

Nokia's Ovi Store - a follower-leader

Embarrassingly too late, Nokia decided to open its online Ovi Store globally. Or to revive the buzz around it.

About two years ago, I had some doubts about OVI's ability to counter Microsoft ("
OVI, a Door facing Windows"). But since then, it also left Apple snatch the bulk of a market it was supposed to rule (the App Store recently celebrated 1 billion downloads). The mobile phone leader definitely lost his mojo a couple of years ago.

Yeah... I know there's this coopetition between the Scandinavian King and MNOs, who prefer a hyper hype partner taking a bigger cut, but on a pie customers want to pay for.

Luckily for Nokia, there's always AT&T, ever the enthusiast for MVNOs and other pipe-fillers. For a Texan, anything coming from Finland must be cool.

S60 does have a cool factor, after all. 50M users can't be totally wrong. What if they decide to turn what they saved by not chosing iPhone into more apps ?



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