20080210

Orange has its rights, Orange has it right

Two good points for Orange :

- a greater share of French soccer rights : beyond the mobile rights it already earned in the previous contest, VOD and saturday night games should prove great teasers for the other sides of its quad play offers. Orange Sports is likely to become a better known and respected brand.

- a strategical partnership with Samsung for satellite TV broadcasting (DTH, probably via Eutelsat's Hotbird, but not on a wire) : 1 to 1.5 million sets (PVR + HD tuner) are expected from the begining. UK, Poland and Spain could follow France.

If Canal+ secured its lion's share in both soccer rights and satellite accesses, Vivendi is definitely facing a much tougher challenger...

... and all three French MNOs are now enjoying a strong TV flavor to better face a potential new entrant on their core market (see "
3G license part III - France's fourth wedding or a funeral ?"- 20070309).





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