iPhone, you Zune - soon on Apple TV

Apple reached an agreement with Cisco on iPhone trademark issues on time for MacWorld and the CES.
Apple reached an agreement with Yahoo! on mobile searches and Google on mobile mapping.
Apple reached an agreement with Microsoft on the compatibility between iPhones and Mac / Windows.
Microsoft warned Apple : phones are a tricky business and even Redmond eggheads are struggling. Adding a keypad to your iPod won't solve everything. If it were the case, we would be launching our own Zune phone. And if we knew how to solve anything, we would even have launched a good Zune in the first place !
Apple TV is not so HD (720p instead of 1080p), not so high storage either (only 40G), not so multimedia (games ?), and definitely not so innovative... but anyway, the iPod itself is far from being the best Portable Multimedia Player around. And Apple is Apple.
Is it ?
Apple is no more about innovation but about hype. Apple is no more "Apple Computer" but "Apple Inc". Apple doesn't make computers anymore ; Apple sells Apple.
Sony also used to enjoy the sometimes too comfortable position of the "cool" brand.
Actually, Sony should be leading the multimedia convergence, being into computers, TVs, handsets, game consoles, and even entertainment. It unfortunately tackled convergence with hardware solutions (Memory Stick) while Apple focused on software (iTunes, iPhoto...).
Neither will dominate because either way, the industry doesn't like standards owned by only one of them.
Apple TV will certainly contribute to the democratization of enhanced home entertainment. And iPhones will sell, even at such a high price. But the more they do, the sooner iTunes will be forced to open up, and Apple itself to change business models.