Wibree

Wibree is not the offspring of WiBro and Brew but Nokia's latest attempt to federate the industry in the near field communication arena (oh, by the way... the NFC Forum recently delivered their yearly press release : the relevantly named SmartPoster could help them post 4 specs within a 12 month span).
Wibree's logo is a maritime and bluetoothish version of the golden goose : a four legged orange sea star laying blue eggs around. As a matter of fact, "Wibree technology complements close range communication with Bluetooth like performance within 0-10 m range and data rate of 1 Mbps. Wibree is optimized for applications requiring extremely low power consumption, small size and low cost". Beyond catching Dubya's brainwaves, this should include (according to the user cases proposed by Noknok's marketing geniuses) such applications as sports and health monitoring, entertainment management and ergonomics at work.
I'm not sure dual mode Bluetooth-Wibree chips will reach the $5 retail price initially announced for stand-alone Bluetooth, but the Viking must welcome this newcomer on board. The crew includes Broadcom Corporation, CSR, Epson and Nordic Semiconductor (licensing), Suunto and Taiyo Yuden (interoperability).

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Wibree : wibree.com