LocationFree TV by Sony - headaches for broadcasters

You just purchased the rights for say, the UEFA Champions League for the whole United Kingdom. Unfortunately, thanks to such remote TV concepts as Sony's LocationFree TV, you cannot make sure every viewer in Spain uses your channel.
And don't you "It's-OK-for-me" me ; it's not as if the viewer watches your anyway free program along with your so profitable ads : this roamer actually enjoys the service he paid for in his home country, seamlessly and furthermore, YOUlessly.
You may not know it but parts of your revenue may already be literally streaming away from you, and the beauty of it is there's not much you can do (unless Big Medias Inc manage to rule Internet 2.0).
There is an international loophole similar to the one cellcos suffered with termination charges a long while ago. You want to keep an eye on the lunatics locking a few rights for the Tuvalu or Bermuda audiences.