Belle Labs and niche marketing

Nature remains the best innovator.
In Florida, Belle, a 3 year-old and well trained bitch, saved her 34 year-old diabetic master thanks to two disrupting technologies : licking (her master's arm to check the level of sugar in his blood) and toothing (punching "9" on her master's handset to call emergencies - not with the paw but with a not-even-blue tooth).
Try doing this to your girlfriend if she faints on the beach this summer : the baywatch squad will knock you rabid you flat in a second - besides, your insurance doesn't cover handset bites.
We thought we knew everything about canine mobile connectivity*, but now we've got to get ready for SMS spamming from Lassie herself...
niche marketing indeed.
Bunny tip of the day : don't you dare activate Playboy Mobile in the UK unless you can outrun greyhounds.

* in Japan, you can communicate with your dog and know where it is without leaving your office - hell, there are even dog-human translators out there !

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