20060517

Wanadoo wannabe Orange

France Telecom's ugliest brand is dying and not many will be mourning. The future is bright, the future is Orange, the future is convergent and France is eventually experiencing the true launch of the Brand. By a simple change of name, Orange the 3G runner-up MNO will claim the broadband lead and Wanadoo the anti-competitive incumbent will be absolved from his sins.
As far as I'm concerned, I'm still mourning VoiLa, a beautiful brand created by beautiful minds from the Belle Province and FT R&D labs. Now that was a global brand (try launching Orange in catholic Ireland), a brand meant to offer something to the multitude, not to press the juice from millions of customers.



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