20060315

NTT - DoCoMo : remerge, split-up, disrupt ?

You don't want 65% of your group's profits wandering too far away. So NTT want DoCoMo back. But new entrant MNOs strongly disagree. While announcing the selection of Ericsson as eMobile Ltd's main 3G network provider, CEO Sachio Senmoto asked for an AT&T-like split-up of the whole shebang, including DoCoMo because of their 56% market share. NTT is already a patchwork of regional units, but who would dare touch m-Japan Inc's champ ?

eMobile's extreme request was mainly meant to prevent the reconstitution of NTTsama Bell. Even DoCoMo can be a struggling leader... but with the full back-up / backhaul of its mother company, no competitor could ever dream of annoying them.

I'd like to know what DoCoMo's top execs think about a remerger with NTT. The cultural gap with the fixed dragon has been widening for years, the group would be under even more scrutiny, and the "everything mobile / pervasive mobility" vision would badly suffer the contradiction... But shouldn't they somehow be asking themselves how much they need a truly convergent profile to remain at the top ?


Orange are logically adopting France Telecom's integrated vision and even at Vodafone, former Mannesmann - Arcor people keep pushing for a descent in the "fixed" arena (again, the other day, at the CeBIT, a Vodafone DSL revival). If I were DoCoMo, I would at least consider reviewing my 10 year old vision. And why not, seize the opportunity : escape the risk of NTT dragging down the company and demand a formal and final split-up. I want my liberty back, I want to deal with any fixed player I want or why not, build my own.



* More about eMobile : in "
J:COM's quadruple play - within the fence" (20060210) and in "3Greenfield Japan" (20051113)



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