Mobile TV between a ROK and a hard pace

Did Europeans learn the lessons from 3G ? Let's see if they can - with or without the contribution of the EU - handle mobile TV any better than UMTS.
While the war of standards is raging, ROK Corporation keep rolling with a solution meant for mass market and 2.5G... well, the mass of Nokia smartphones plus a few Sony Ericssons, a Samsung and Microsoft PDAs.
ROK TV is not actual mobile TV but (potentially TV) programs for mobile : ROK Player's 'Plug and Play' facility "enables people to watch full-length audio-visual programmes on their mobiles without the need for streaming or download".
Last year's launches went so well ROK Entertainment decided to let the masses try ROK TV contents for free (£0.99p per channel per month or all 12 channels for £9.99 per month). That's the official version. The fact is ROK need to act quickly before European MNOs find a common ground on mobile TV.
After the UK, ROK announced launches in the rest of Europe's top 5 (Germany, Italy, France, Spain), but also the USA, Taiwan, Thailand and even China (where they recently launched ROK Lotteries). But not ROK itself - The Republic Of Korea, where the company does have a subsidiary and intends to propose the whole set : ROK Player, ROK TV, ROK Lotteries and ROK Gaming.
ROK also developped a patent for memory-card storage of contents for mobiles, and that could prove to be an even more profitable spot : their Taiwan JV is a partnership with Catalyst Logic, a company part-owned by UTech (the world’s #3 content-contained DVD/CD producer) which is itself part-owned by Riteck Corporation. Riteck makes 40% of the world's blank CDs and happens to be a major manufacturer of memory-cards for the mobile industry...


ROK Entertainment Group : http://www.rokent.com.
ROK Player : http://www.rokplayer.com.
ROK TV : http://www.rok.tv.
ROK Corporation : http://www.rokcorp.com.