ColorZip unzipped

The first buzz about barcode applications for 2-3G started in the late 1990s, and the usage of handsets as code readers started as soon as cameraphones appeared. Remember SonyEricsson's happenings in the US ? Remember SK Telecom's Nate Coupons in supermarkets ?
But then barcodes evolved. They even dropped the bars and became bidimensional. The dress code switched to friday wear and then rainbow wear as ColorZip added new dimensions : color recognition now, caracter recognition later. For CR, all you need is a camera with 100,000 pixel resolution plus a good network.
MNOs seized the opportunity (SKT's Nate Code proposes virtual stamps (Happypost) and a mobile shopping mall), along with publishers (ie TV programs, IDEE magazine). But broadcasters just love the concept and the interaction with their own programs. KBS invested in ColorZip Korea and both Fuji TV ( Fuji Television Network) and TBS (Tokyo Broadcasting System) put more than a few bucks on ColorZip Japan, which is becoming the entry point for internationalization : Colorzip Singapore happens to be a JV between Colorzip Japan and Colorzip Media.
The franchise is blooming from Korea to Asia (Japan, Singapore, Taiwan...) and Europe (France, Italy...), not to mention USA (patents and partnerships pending). ColorZip could become the de facto standard for m-coding (why not beyond ?). The fun should be catching, and I wouldn't be surprised to see "artistic" evolutions... Definitely sexier than treacherous RFID and carceral barcodes.