20050716

madult content : follow the .$$$

What domain extension could follow .xxx but .mobi ? At the crossroad, Informa proposes new estimates for the global market for adult content on mobile devices : US$2.3 billion and 114M regular users by 2010. Informa plays it safe thanks to the following warning : "However, this figure is only expected to be realized if mobile carriers and content providers work with regulators to determine solid controls and age verification procedures".
If we say these regular users will represent 40% of all users and 90% of the pie, we're talking a $8 ARPU for all users and a $18 mark for hardcore madults. As far as age verification is concerned, some operators could follow Daum : parents open accounts for their kids and other people cannot send anything to their mailbox without answering a few questions. A great firewall against spammers but Korea's Ministry of Information and Communication went even further.
Spammers' e-mail and fixed line phone accounts will be stopped and convicted spammers and felons will be prevented from opening new ones. That is provided e-mail services adopt new rules and ask for the subscribers' real names... I'm sure shareholders will love to see the fall in subscriptions.
Mobile operators are not concerned yet but there was already an opt-in solution : no e-mail marketing is allowed without the victim being consentant. Great protection indeed : I receive an average 100 spam m-mails a day and according to Cetizen, 95% of mobile subs are still enjoying m-spam.



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