Far from New Orleans and P. Daddy, Motorola enjoys the eternal sunshine of the spotless Cirque du Soleil in Miami, FL, introducing at the M3 Miami Music Multimedia summit a couple of novelties :
- HIJACKED by MTV International
- iRadio (but no iPod, no iTunes)
- a couple of new musical handsets branded like artificial colorants (E725, E685, E780i)
- the first NFC gizmo
Here is how they market the techno : "Near Field Communications (NFC) - For consumers looking to expand their own personal music collection, Motorola’s is showcasing a Near Field Communications (NFC) solution. At M3, users will be able to use a NFC-enabled Motorola mobile phone to read a smart tag embedded in a concert poster to download information about the artist to their mobile phone, purchase songs or order tickets to an upcoming concert from the Web. This is just another way Motorola is changing the mobile music scene." Well. Such applications were performed about four to five years ago with barcode solutions but with much less glamour. At "the only gathering in the United States to merge modern music, technology, fashion and multimedia art as an integrated lifestyle", conferences are presented a non-sensical way : this is about "sunset sessions", "poolside networking parties", befores and afters... Hell, you have to convince your former-rockstar-always-pothead-manager you're working hard to sell your damn tunes.