Metaverse Ethics (To Be Or Not To Meta-Be)

Last Monday, Korea's Ministry of Science and ICT updated the 'Expanded Virtual World Ethics Principles' it released last Summer. Now 3 core values and 8 principles are listed under a more buzzword-friendly title 'Metaverse Ethical Principles'.

As far as core values go, 'safe experience' and 'sustainable prosperity' were much more predictable than a 'sincere identity' you usually don't associate with virtual, avatar-filled meta-worlds. But remember that this is Korea, a netizen nation were you're never totally anonymous, and where most of your online experiences require a digital ID or a digital signature (often through public-private partnerships involving such platforms as Kakao or Naver) that keeps getting smarter and smarter, and wrapping around you with tighter and tighter technologies (biometrics and blockchain on the government's menu).

Likewise, if 7 of the 8 principles follow a classic playbook...

- 4 usual suspects: 'respect for privacy', 'protection of personal data', 'autonomy' (as in lack of coercion), 'reciprocity' / mutual respect

- 3 feel-good mantras: 'fairness' / equal access, 'inclusiveness', 'responsibility for the future' / sustainability

... one oddball looks disconnected from the metaverse's inherent... disconnection: 'authenticity' means that your virtual self should behave like your actual self, since the former will impact the latter.

Forget about role playing: that's you up there. The real you, even with those fangs and wings, this embarrassing cosplay, or this spectacular virtual gender correction. After all, this is Korea, where you can't escape plastic surgery, and where you can change your name on a whim. 

The metaverse is not an out of body experience: the economics of attention go 3D, and it's not only your clicks of browsing patterns that will be captured, but also the very way you move and breathe. The more you submerge yourself into it, the better you'll be decyphered, the faster your intentions and your decisions will be detected and shaped for you. 

The guidelines for users are one thing, and service providers have their own duties in that list, but it's mostly about not overdoing it, a very vague self moderation. And of course nothing about interoperability or portability, each one can lay its traps without many consequences. 

In short, the government tells users 'be responsible', but falls short of telling service providers a decent 'don't be evil'.

This is 2022, and the 2020 metaverse bubble has already kind of deflated, a bit like in the crypto / blockchain world, where the collapse of Do Kwon's Terraform predated that of FTX. Yet both remain strategic axes of competitiveness for Korea, so this wasn't the moment to clip the wings of players who were actually involved in these guidelines.

Ready, Player Won...

mot-bile 2022

(video: Naver Z / Zepeto Studio's world building teaser)