Mark Zuckerberg, who's doing a pretty good job at following Bill Gates' footsteps, reinvented the blue screen with Facebook Home.
The meta-app (embedded in HTC First for proof of concept) basically puts your Android experience in the background - nevermind the mobile network operator, that fabled 2G hero. And Google already faced a win-back surge from manufacturers, Samsung leading the way with a suite of me-too apps on time for Galaxy S3*...
Even if only 5% of hardcore mobile Facebook users switch to this "Virtual OS Operator" Facebook Home, that's going to have a significant effect, including for key partners. For instance, Bing's performances will significantly improve in all fields: search engine, mapping, translation, value aggregation... remember how Google Maps caught up with Daum Map and Naver Map within months in Korea?
|Feeling blue? Seeing red? No green robot around?|
If hardware and OS become commodities, personal environments remain personal... or at least the main ruler remains smart enough to let endusers believe they do remain personal.
* see "Anovations for Applelatres: Apple has lost its compass"